Thermador doesn't sell their products direct to consumer. In order to give their own experience and engage with their consumer audience, they have showrooms across the country, and more that are in developement. They just need a way to get more foot traffic into these showroom spaces.
The original showroom page was very bare bones, simply giving different available locations and a booking link. For this experience, the user needs to be convinced to book an appointment. The site should detail what the showroom has to offer, and the benefits of visiting one. It should also better integrate the virtual showroom experiences for each location.
Thermador wants more foot traffic in the actual showroom locations. The web experience should lead to more inquiries and booked appointments to visit their local showroom.
My approach was to have a 'landing' page style inner page with plenty of opportunities to book a visit for the user. Starting with an introduction, the user will go through the benefits of visiting, the locations, and what makes a Thermador showroom experience unique. There are subpages for diving into specific locations of interest, but ultimately each content block leads them one way or another to the booking their visit page.
You can see the flow come to life in this diagram, starting with the landing page on the far left, moving to a location-specific page, then the booking page. I developed this experience into a fully-functioning prototype.
The challenge with any new Thermador page is their website has many constraints as far as what modules and capabilities it can support. But, this also helps simplify layout, so in the end it is a plus and a minus. You can view the fully functioning prototype by clicking the link or interacting with the embedded Figma demo window below.
View interactive desktop prototypeEven though my concept did not make it to the final round, it allowed me to flex my skills in Figma, especially around interactions like hover states, and making the site prototype feel fully functional. I believe the solution I came up with aligned very well with the traditional side of Thermador's brand, while adding a little zest and modern styling to the font, shapes, interactivity and overall experience.
