Career Timeline

The talents of Intuit Mailchimp's internal creative agency, Wink, was recognized by our parent company, Intuit, and has been absorbed to be Intuit's internal creative agency in August 2025. My fellow creative teammates and I move into a new chapter of bringing our craft and unique styles towards the broader business goals of Intuit.

My team's area of focus is in the lifecycle of users of Intuit and its products like Turbo Tax, Credit Karma, Mailchimp and Quickbooks. Our work positions Intuit as a business partner for our customers by creating campaigns and moments that educate and empower customers and prospects to utilize the many tools available under Intuit. Our aim is to support customers to accomplish their business goals and ease their administrative load of running their business with cutting edge technology like AI.

At Intuit Mailchimp I created email campaigns and in product discovery graphics for prospect and customer audiences of the platform. My team focused on lifecyle—from encouraging prospects to become customers of the platform, to nurturing customer relations and preventing churn by positioning Mailchimp as a supportive and educational partner in customers' marketing and business goals.

My work included laying out email designs with specific audiences (users) and marketing goals in mind. Many times this includes dynamic content for personalized emails, and for that I'll create design systems that apply logic to modules that would be personalized to every individual user. I upheld brand integrity in my designs across campaigns while pushing the limits to how we can bring forth excitement and intrigue.

Much of my work also included visually communicating features of the product in the form of abstract representations of the UI or feature's function within the platform. This niche style of design has made been challenging and fun to think of the simplest way to visually demonstrate an abstract or complicated feature, and has shown to be highly impactful for educating our customers.

My role as Junior Art Director consisted of taking creative briefs from the client and leading the creative along with a paired copywriter. I would strategize a solution with my copywriter, and present creative rounds in a deck to the client. I’d give reasoning behind my approach and defend my design choices alongside my creative team if warranted. I worked cross-functionally with copywriters, researchers, data analysts, developers, manufacturers, photographer/videographers, and account managers to deliver holistic and robust solutions. I credit this fast-paced and highly collaborative environment to be the foundation of the way I work: highly collaborative, thoughtful and holistic design approach, defending creative choices with reason and not ego, and thinking outside the box for enhancing user experiences and catching potential pitfalls. I built a trusting relationship with our main client, Thermador, to make sure their needs were met and their preferences were heard. I would reinforce this trust by pointing my reasons for creative choices towards a specific need or ask they express. I would meet weekly with our client and assure them we were prioritizing their success and satisfaction.

My first year with ELA was highly in the print space, but became more and more about digital experiences. I shadowed and adopted projects from a fellow art director who specialized in UX/UI. Much of my work consisted of email campaign design, but a lot of my work also included coming up with solutions for web and mobile experiences. I strategically conceptualized, designed, and packaged dozens of email campaigns that focused on the customer journey, product ownership and useful tips that were sent to B2B and B2C audiences. I performed routine web and SEO optimizations to Client’s multi-page website for more competitive placement on the SERP by collaborating with and obtaining research from data analytics team.

My work for ELA started as supporting campaign work led by the Art Directors, but quickly I moved into an Art Director oriented role. A project that earned me the Junior Art Director role was designing a welcome gift box for new customers of one of our longest standing clients, Thermador. I led the creative of this project from conception to completion with my Creative Director providing oversight. I developed and tested two welcome package designs, inside and out, from initial concept to final prototype, including informative booklets, product collection brochure, new recipes, and gifts for 20 new product owners. Along the way I worked on many miscellaneous projects like posters, print collateral, event graphics, and booklets.

I had a unique role as an Account Coordinator and Graphic Designer/ Production Artist.

As a Creative, I created marketing materials for clients like CareCredit, Insellerate, DaVita, and Refuge for Women. I designed or edited direct mailing campaigns, brochures, emails, videos in After Effects, digital and print ads. I was often involved in the print production process as I would revise art, upload to vendors and review proofs for quality checking.

As an Account Coordinator, I managed the CareCredit dental market account and served as the bridge from client to creative. I was responsible for carrying out projects from concept to completion, and ensuring all the needs of the Client have been met in between. I maintained a trustworthy relationship and served as the main point of contact for the Client and made efforts to keep projects on time, budget and strategy.

I created marketing materials for this non-profit organization of 36 national chapters (volunteer led by U.S. military veterans and patriots) in the form of printed, digital and interactive media within the organization's branding. I designed brochures, flyers, and several items for an annual conference, such as coins, badges, social media posts, and a 20 page event booklet.

The most interesting part of working here was designing for a unique dual audience of military veterans and real estate agents. I enjoyed working here because I felt like I could stand behind the cause and felt like I was helping to make an impact in people's lives.

When working with Leatherman BioConsulting, Inc. I got to work with two incredibly smart biologists who run a small business in my home city, Yorba Linda. The company sought out my services to rebrand their company in all areas from a redesign of their logo to building their website on Wix.

Starting with the logo, I carried out that new identity to many other areas of their business to produce a cohesive branding identity. The idea behind the new branding was to illustrate the marriage of the company's expertise and related services in both plants and wildlife, which are also the individual strengths of the two founders, Mr. and Mrs. Leatherman respectively.

I worked with students in Computer Graphics, an ECS (Computer Science and Engineering) course. They were learning the basics of HTML and CSS as well as applicable methods of javascript to make functional websites. My role was to educate them about the importance of design and user experience.

Coming from a design background with front-end development knowledge, my job was to create high-fidelity concepts of websites to fit their project assignment criteria. They then take my design and assets I create and provide, and they construct it to match the mockup to the best of their ability. What I enjoyed most about this job was collaborating with students I wouldn't have normally been able to work with within my own major.